Good Egg Safety CIC is passionate about keeping families and especially children safe from harm. We are an internationally awarded family and child safety brand providing support, factual information and guidance to our national community, sharing research insights, knowledge and expertise gained from almost two decades of social campaigning. It is a privilege and our passion to work across industry and public sector to keep children safe.
Our existing and well-established portfolio comprise publications and support websites, many backed up by social media platforms covering the following areas.
- Child seat safety
- Child home safety
- New driver safety
- Parents of new driver support and information
- Family cycling safety
- New rider safety
- Older driver safety
We also have a national digital platform for every Local Authority throughout the UK where several, if not all of our popular information guides are available digitally, completely free of charge to residents.
Our Good Egg Safety Programme launched in 2001 as part of our Social Marketing agency (Dynamic Advertising Group) and was subsequently moved to its own non-profit Community Interest Company status in 2015.
Extensive consultation and research informs all of the work we undertake. We believe that collaboration with like-minded organisations is important in order to create positive societal changes through the collective pursuit of common aims.
Main stakeholders and partners include:
- Scottish Government (Road Safety Scotland)
- UK Government (Department for Transport)
- Local Authorities nationwide
- Road Safety GB
- Fire & Rescue (FRS)
- Euro NCAP
- Arnold Clark Group
- Researchers & behavioural change partners
- Child seat manufacturers and retailers
We also work with many other organisations, too numerous to include here, and we thank each and every one of them for their invaluable
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