Holistic Email Academy
CPD Standards Office Provider Number: 50692
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Category: Marketing & Advertising
Description:
Holistic Email Academy offers online courses in email marketing for digital marketers, email specialists, copywriters, CRM managers, and founders who want to move beyond tactics and templates. Our courses teach strategy, deliverability, design, copywriting, ecommerce, A/B testing, and more — structured across Foundation, Intermediate, and Advanced levels.
Why holistic email marketing? Because most email training focuses on open rates and quick wins, not on building sustainable customer relationships or applying behavioural science to campaign design. Our courses help you write emails that connect, design journeys that convert, and develop strategies grounded in psychology and ethics — not just best practices.
The Academy is led by Kath Pay, Founder & CEO of Holistic Email Marketing and one of the most respected names in the industry. Kath is a two-time international #1 bestselling author, EEC/DMA Email Marketing Thought Leader Award recipient, and has worked with brands like eBay, Marks & Spencer, Barclays, and Pandora. She's trained thousands of marketers globally and developed courses that combine cutting-edge behavioural science with GenAI — including The Buyer's Mind, the only email marketing course of its kind.
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Who Should Attend:
Our courses are designed for email marketers, digital marketers, marketing managers, and CRM specialists who want to improve their email strategy, copywriting, and campaign performance. If you’re responsible for subscriber engagement, customer retention, lifecycle marketing, or email deliverability, these courses will help you develop skills that go beyond tactics. Copywriters and content marketers looking to write more persuasive, behaviour-driven email copy will benefit from courses like The Buyer’s Mind, which combines psychology and AI to improve conversion. Freelancers, consultants, and agency professionals can use these courses to deepen their expertise and offer more strategic services to clients. Founders, entrepreneurs, and ecommerce managers who handle their own email marketing will gain practical frameworks for building customer journeys that convert without relying on aggressive tactics or constant discounting. Whether you’re new to email marketing or a seasoned professional, the Academy offers Foundation, Intermediate, and Advanced courses across strategy, deliverability, design, copywriting, A/B testing, and more. You’ll leave with actionable skills, not just theory — and the confidence to apply behavioural science, ethical practices, and data-driven decision-making to your campaigns.