IAB UK is the industry body for digital advertising, committed to building a better future for digital advertising, for the benefit of everyone. We represent almost 300 businesses across the digital advertising industry - including media owners, media agencies, ad tech, platforms and publishers. In addition, we have 600 advertiser members.

We are not-for-profit and exist to promote industry collaboration between our members to develop standards, best practices, critical insight, and provide the educational resources businesses need to grow their brands both successfully and sustainably. This includes our online training courses which span a range of subject areas and are free to access as a membership benefit.