Magic Works


CPD Standards Office Provider Number: 50531


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Category: Coaching Programmes & Solutions, Marketing & Advertising


Description:

Magic works provides practical courses on what works in modern marketing, and how to get people to do the right thing. They are delivered by marketing effectiveness expert Dr. Grace Kite and her team at magic numbers, who evaluate the effect of all types of marketing for a wide range of businesses.

 

Head over to our website to read more: https://magicworks.training/

 

While the courses do draw on theories of marketing effectiveness from Binet & Field, Ehrenberg Bass and more, the focus is more on applying those theories in your, or your clients' business using data you've already got, as well as frameworks, tools and case studies provided.

 

Courses are designed to fit in with professionals' busy schedules. They’re delivered over 8 weeks and include quizzes, a final assignment, bonus content (like articles and vids) and live sessions to meet fellow students and industry experts!


Accredited Activities:

  • Data Works – It’s the “how to use” guide for marketing data. In modern marketing no decision is made without data, so learn how to use it well with killer charts and stats, commissioning analytics and presenting with impact.
  • Scaling Up Works – Get the balance of brand and performance right and identify successful, low-risk, and achievable routes into building demand.


Who Should Attend:

Anyone making decisions using data in marketing.

You don’t need to have loved maths at school; all you need is access to Excel and PowerPoint.

This course is great for all levels of seniority with no prerequisites required.

Some of our alumni are:

  1. Marketing Coordinators
  2. Performance Marketing Execs
  3. Brand Managers
  4. Media Planners
  5. Analytics Leads
  6. Business Development
  7. Growth Specialists
  8. Strategy and Insight Executives
  9. Change Managers


Further Information:

https://magicworks.training/