Joanne Sweeney
AI and Public Sector Marketing Specialist | Author | Podcaster | International Speaker

Joanne Sweeney is a recognised leader in public sector marketing and digital transformation, specialising in the practical application of AI to enhance communication strategies for government and public organisations. As the founder of the Public Sector Marketing Institute, Joanne is committed to empowering leaders along with communications professionals to leverage AI responsibly and effectively, ensuring transparency, trust, and tangible results.

Joanne is the author of Public Sector Marketing Pro, an acclaimed book that has become a go-to resource for government agencies navigating the challenges of digital communications. She has also developed a CPD-accredited Professional Diploma in AI for Public Sector Marketing, which equips professionals with the skills and confidence to adopt AI tools and technologies while maintaining ethical standards.

Joanne is the host of The AI Six Podcast, a daily six-minute podcast for marketers embracing the AI age. The podcast provides actionable insights, expert interviews, and practical advice to help public sector professionals navigate the rapidly evolving landscape of AI-powered marketing.

A dynamic speaker and trainer, Joanne has delivered keynotes, workshops, and training sessions worldwide, helping public sector organisations embrace digital innovation. Her hands-on approach includes scenario-based learning, case studies, and real-world AI applications to inspire her audiences and drive meaningful change.

Joanne's clients include leading government agencies, international organisations, and educational institutions. With her experience in delivering high-impact presentations and her deep understanding of the unique challenges facing the public sector, Joanne brings practical insights and actionable strategies to every stage.
As AI continues to reshape public sector marketing, Joanne is passionate about empowering professionals to harness its potential while prioritising public trust and ethical considerations.

Topics Include:

• The Role of AI in Modernising Public Sector
• Ethical AI: Building Trust in AI Internally and Externally
• Practical Applications of AI in Public Sector
• AI Roadmap for Public Sector Organisations
• Leadership Role in AI for Public Sector
• Scenario-Based Planning: Preparing Your Organisation for AI Adoption
• Leveraging AI to Improve Audience Engagement and Reach
• Mitigating Risks: Ensuring Accuracy and Managing Misinformation with AI
• Future Skills for Public Sector Professionals
• AI and Crisis Communication in the Public Sector
• The Legislation Governing AI (EU’s AI Act) and the Irish Government’s AI Strategy

View my Work:

• AI Diploma: https://publicsectormarketingpros.com/professional-diploma-in-ai-for-public-sector-marketing/
• Blog: https://publicsectormarketingpros.com/irelands-public-sector-and-the-national-ai-strategy/
• Podcast: https://aisix.buzzsprout.com
• Website: https://publicsectormarketingpros.com/

Contact Details:

Joanne Sweeney
📧 info@publicectormarketingpros.com
📱 087 6237373