The Anatomy of Marketing Training
CPD Standards Office Provider Number: 50817
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Category: Business Consulting, Business Skills, Leadership and Management, Marketing & Advertising
Description:
Online professional development in marketing transformation, customer-centric leadership, and organisational change.
Our CPD-accredited Master of Marketing Transformation course helps senior marketers and business leaders strengthen their strategic influence, connect marketing with commercial outcomes, and embed customer thinking company-wide.
Marketing today is not just a department - it’s the connective system that drives growth, innovation, and customer value. Understanding how to align marketing with organisational decision-making gives leaders the tools to remove silos, lead culture change, and create measurable impact.
Course participants learn a practical, systems-based framework to diagnose organisational challenges, set priorities, and lead change with confidence. Through a blend of live workshops, applied fieldwork, and real-world tools, learners turn insight into action and deliver measurable business transformation.
Anatomy of Marketing Training Pty Ltd is an Australian-based provider recognised by the CPD Standards Office (UK) for excellence in professional learning. Our facilitators, Ross Hastings (CEO) and Kieran Moore (Executive Creative Director), draw on more than two decades of experience in marketing strategy, leadership, and organisational transformation.
Trusted by leaders across industries, our programs combine academic rigour with real-world relevance - helping professionals evolve from marketing managers to marketing leaders of change.
Accredited Activities:
Who Should Attend:
This course is ideal for senior marketers, business leaders, consultants and emerging leaders responsible for growth or organisational transformation. It is designed for professionals who want to make marketing more strategic, build cross-functional alignment, strengthen their commercial influence, and lead customer-centric change within their organisation. Participants who are looking for practical tools to diagnose organisational challenges, improve collaboration with executives, and create a measurable transformation plan will benefit most from this program.