In 2012 The Whisky Ambassador was founded to fill a gap and provide training, principally in the Licensed Trade, in how to sell and serve Scotch Whisky.

It is delivered in over 30 countries around the world and over 3000 people have enjoyed the training.

The Whisky Ambassador was the first accredited programme, and both enthusiasts and employees enjoy the interactive, hands on training.

Through demand, it is being joined by an advanced programme, and by a Gin Ambassador Programme.

Open and bespoke courses are offered. Customers include Gleneagles Hotel, Turnberry Hotel and Archerfield House to name a very few.