Institute of Data & Marketing (IDM)

Institute of Data & Marketing – part of the Data & Marketing Association (DMA) – advances the careers of marketers through world-class learning.

For over 30 years they have driven marketing excellence through a totally customer-centric learning approach, helping over 100,000 marketers get better at what they do.

IDM’s learning syllabus is crafted by their tutors – handpicked, marketing practitioners – and underpinned by DMA best practice guidance and award-winning case study content.


IDM offers an accreditation scheme for CPD. This scheme requires 35 hours of CPD per year. The IDM CPD Award proves the currency of your formal membership and/or qualification honorific.

On registration, you will be given access to your CPD online account to record your CPD activities. A random sample of members and graduates is monitored each year. The Institute may require supporting documentation to meet the evidence requirements of the CPD program.

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