Doctor Rand Abu Shalbak, a dentist, oral surgeon and content creator in the medical field, teaches other doctors and people in the medical field to build their own content using management, branding, and marketing tools.

Through analysing their market and services, focusing on the strengths and opportunities, using the social media platforms' algorithms to build content which helps build a brand target customers, and gain more sales.

Strategies like word of mouth and simple, real content are being used to gain the watcher's trust.